How to Underwrite a Wholesale Deal in 20 Minutes
A fast, repeatable process to price a deal, estimate rehab, and decide if it belongs in your pipeline.
January 29, 2026·6 min read
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MarketsJanuary 5, 20265 min read
Finding Demand Pockets: How We Choose Markets
A practical approach to spotting neighborhoods with liquidity, not just hype.
PN
Priya Nair
Market Research
Follow liquidity, not headlines
We prioritize neighborhoods where homes trade consistently, even in softer cycles.
Consistent turnover beats the hottest zip code with volatile pricing.
Study micro-level demand
Look at school zones, commute paths, and rental absorption. These factors matter more than city-level averages.
A great block can exist in an average zip code.
Track pricing bands
We focus on price bands that move quickly and have a deep buyer pool.
Narrow bands improve predictability for both flips and rentals.
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